Privacy Policy

This Privacy Policy applies to EmpireIntelligence Pty Ltd (ABN 46 666 363 579), referred to in this policy as "EmpireIntelligence", "we", "us", or "our".

This policy applies to all EmpireIntelligence websites, landing pages, tools, forms, and services, including any future services operated by EmpireIntelligence Pty Ltd.

"Personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether it is recorded in a material form or not.

This may include business-related information where it identifies an individual.

We may collect the following types of personal information:

• Name, email address, phone number, and address.
• Business name, ABN/ACN, industry, and trading status.
• Account credentials and login activity.
• CRM data, pipeline information, and contact records you create or upload within the platform.
• Communication history, notes, and workflow data stored within your account.
• Billing information and payment records (processed via third-party payment providers).
• Preferences, service usage history, and support interactions.
• Website usage data, cookies, analytics, and tracking information.

We may also collect sensitive information where required and only with your explicit consent.

We collect personal information when you:

• Create an account or activate a subscription on the EmpireIntelligence platform.
• Complete a form or enquiry on any EmpireIntelligence website.
• Interact with our support team via email, phone, SMS, chat, or social media.
• Register for webinars, events, or download resources.
• Use the platform, including uploading data, creating workflows, or configuring integrations.

We may also collect information from third-party verification tools, referral partners, integrated platforms, and cookies, pixels, and analytics tools.

We collect and use personal information to:

• Process enquiries and provide access to the platform and its features.
• Create and manage your EmpireIntelligence account and subscription.
• Personalise your experience across the platform.
• Provide technical support and respond to service requests.
• Improve the platform, conduct analytics, and optimise performance.
• Send relevant communications, product updates, and offers.
• Meet legal, regulatory, and compliance obligations.

We may share your personal information:

• With third-party service providers that support the delivery of the platform, including CRM infrastructure providers, cloud hosting services, email and SMS providers, analytics tools, and payment processors.
• With professional advisers or regulatory bodies where required by law.

We do not sell your personal information.

Some of our technology providers or service partners may be located overseas. Where personal information is transferred outside Australia, we take reasonable steps to ensure the recipient complies with privacy protections equivalent to the Australian Privacy Principles.

We may send you updates, offers, and communications relevant to your account or services you have engaged with.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or outdated.

You may also request deletion of your information where legally permitted, or cancellation of your EmpireIntelligence account.

Requests can be made by contacting us using the details below.

We take reasonable steps to protect personal information, including:

• Secure systems and access controls.
• Encryption where appropriate.
• Staff training and internal policies.
• Secure third-party providers.

While we take security seriously, no system is completely secure and we cannot guarantee absolute security.

We use cookies and similar technologies to improve website functionality, analyse usage and performance, personalise content, and measure marketing effectiveness.

You can control cookies through your browser settings, though this may affect website functionality.

If you have concerns about how we handle your personal information:

• Contact us using the details below.
• We will investigate and respond promptly.
• If the matter remains unresolved, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

This Privacy Policy may be updated from time to time. The latest version will always be available on our website.

EmpireIntelligence Pty Ltd

ABN 46 666 363 579

Website: empireintelligence.com.au

Victoria, Australia